How can you know if your web site is a good site, or what is a good site?
A good website is a site that works, if you have produced your website to offer some items, you can say that your website is a great site if it does sell products.
* But are you offering as numerous products as a great website sells, or you are only offering a few items from time to time?
* Are your sales pages great enouth to consider your site an excellent website?
* Do you have enough visitors to your website to consider it a good website?
* Do you have enough return traffic or all your visitors are first time visitors?
* Do your visitors remain adequate time to consider your website an excellent site?
* How can you understand for sure if your site is a great website?
* What sort of questions must you be making to yourself to know if your webite is a good site
ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW IF YOUR WEBSITE IS A GOOD WEBSITE
* Who cares?
* What are you searching for?
* What kind of visitors do you have?
* Which is your top priority?
* How should you mesure your success?
WHO CARES?
If the site belongs to a company, then the web pages put on ´ t belong to a bachelor, there ´ s not just one person that can state if you have a great website, so you will need to assemble individuals that are vitally interested
You will discover the techno-geeks, the sales individuals, the general public relations people, etc etc and everyone of them will have their own concept of what is an excellent website
Once again as the website comes from ALL the company, the people on your business who care enough to judge the website, must be asked to sign up with the team and take some responsability about the style of the site
WHAT ARE YOU LOOKING FOR?
Each of the people who cares about the site will have their own concept of what they want out of a good site. A number of them will simply be talking on behalf of their own departments, but you must require them to believe on behalf of the business.
Every department can have their own objetives, objectives and aspirations, each has his own idea about what is a good website, however they need to think as a company, and the conclusion should please the majority of them, and if you can, your should create a great web page for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every site has very first time visitors, returning visitors, curious, purchasers, individuals that showed up by mistake, individuals that invest a brief time at the website, people that invest a long time at the site, etc.
What kind of visitors do you desire, the ones that show more often, the ones that read the most pages, purchases more things, purchases more often or spend the most cash?
Which are the most essential visitors for your company, to believe that you have a good website?
When you get them you can be pleased that your site is a good site.
WHICH IS YOUR PRIORITY?
Once you know what everyone desires, you will need to focus on everybody ´ s objectives.
Will you go after increasing check outs, selling more items per check out, supply more information about the business and it ´ s items, improving consumer fulfillment.
After a conversation that will depend on how many people is offering their own viewpoint about what cares most, you ´ ll wind up with your own list of top priorities, and the ones that will not be satisfied with their demand, at leas will know why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you be sure that the numbers that you are getting are telling you that your website is an excellent site, It depends … 구글 마케팅
* If your primary top priority is to get visitors, then www.Alexa.com and it ´ s ranking can help you on that, however you can also use some javacript and or cookies.
If your main objective is income then the sales will have the prominent voice, *.
If you are going after consumer complete satisfaction then you need to concur with the other members of your business how will you collect complete satisfaction data and how will you weigh it, *.
All the information that you gather should help you take company decisions. It ´ s not a matter of getting as much info as you can, since excessive details can be as bad as inadequate details.
Ensure that you continue measuring your success, make it part of a consistent improvement process, because the web modifications month after month.
Then you ´ ll really have the ability to tell if your site is an excellent website.
Written by Dr. Roberto A. Bonomi